When John Page first started Sunny Cove Sea Kayaking (SCSK), he named his company after Sunny Cove on Fox Island where he would run trips and spend his summers living. Many moons have passed since John lived and ran trips from Sunny Cove. John currently lives and runs his operation just south of Seward on Lowell Point. As SCSK has continued to change and grow over the years, we have started a discussion on if it is time to change the SCSK name brand to reflect the direction the company has taken over the past decade. And so it is with great excitement that after many hours of brainstorming and deliberation, we will be officially changing the name of SCSK starting summer 2016.
What's the new name you ask? We wanted the new brand to reflect the dynamic nature of everything we offer. And so without further adieu, we are thrilled to announce that Sunny Cove Sea Kayaking will now be called...
Liquid refers to the nature of our trips on the water. We will still focus on kayaking so it was important to keep that in the name. We threw adventure in there because apparently that's the thing to do in Seward. And the 60 degree clearly refers to Seward's average summer temperature. We wanted a name to distinguish ourselves from all the other companies in town and felt this one did the trick. To make it easier to pronounce, we will use the LKASDF acronym to refer to ourselves.
We couldn't be happier to announce this monumental change. We are counting on you to spread the word to help the community learn our new brand. To make the transition as easy as possible, the new name will go into affect in the middle of the 2016 summer season.
While we are sad to say goodbye to Sunny Cove Sea Kayaking, we look forward to introducing everybody to Liquid Kayak Adventure Sixty Degree Fahrenheit! Thanks for your support and happy April 1st! :-)